SEO stands for Search Engine Optimization. it is the practice of optimizing a website or online content to improve its visibility and ranking on search engine results pages (SERPs) for specific keywords or phrases. The goal of SEO is to increase organic (non-paid) traffic to a website by making it more relevant and user-friendly for search engines and users. It involves techniques such as keyword research, on-page optimization, content creation, link building, and technical SEO improvements.

SEO has two types 

1. ON-PAGE SEO
2. OFF-PAGE SEO